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The new Kia ProCeed – Bold Move

The new Kia ProCeed – Bold Move | Red Dot Design Award

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With the new ProCeed vehicle, a fresh target group – defined as “design-conscious trendsetters” – is being addressed by the Seoul-based car brand KIA. The campaign claim “Bold Move” reflects both the car’s positioning and the company’s approach to the corresponding website. The car model always remains centre stage and can be explored through interactive and immersive navigation. The visual content was devel­oped by combining 3D technology with real-life footage of the car. Animations have been turned into a variety of short loops, which are ­displayed according to the users’ inter­action and which are optimised for each device and browser.

Red Dot Design Award

The new Kia ProCeed – Bold Move | Red Dot Design Award
The new Kia ProCeed – Bold Move | Red Dot Design Award
The new Kia ProCeed – Bold Move | Red Dot Design Award