With the new ProCeed vehicle, a fresh target group – defined as “design-conscious trendsetters” – is being addressed by the Seoul-based car brand KIA. The campaign claim “Bold Move” reflects both the car’s positioning and the company’s approach to the corresponding website. The car model always remains centre stage and can be explored through interactive and immersive navigation. The visual content was developed by combining 3D technology with real-life footage of the car. Animations have been turned into a variety of short loops, which are displayed according to the users’ interaction and which are optimised for each device and browser.
Kia Motors Europe GmbH, Frankfurt / Main, Germany
INNOCEAN Worldwide Europe GmbH
Frankfurt / Main, Germany
Herren der Schöpfung, Frankfurt / Main, Germany
Timo Kanehl, Per Seuring, Herren der Schöpfung
Michael Endres, INNOCEAN Worldwide Europe
Oliver Novak, Peter Greiner, Julia Kremer, INNOCEAN Worldwide Europe