This web special underscores the characteristic traits of the Porsche Panamera by offering a visualisation of thrilling contradictions, or “Kraft der Gegensätze”. Following the design of an online magazine, it stages an exciting yet contemplative journey through a world full of contradictions. Users are invited to experience these contradictions, which are aimed at promoting the Porsche Panamera by pushing the limits. Browsing through the web special, users are encouraged to discover interesting regions and people.
Credits
Client:
Dr. Ing. h.c. F. Porsche AG, Stuttgart
Design:
Bassier, Bergmann & Kindler, Ludwigsburg
creative direction:
Martin Spies, Jörg Heidrich
concept:
Florian Stein
graphic design:
Cindy Heller
project management:
Stefan Weil
programming:
Johannes Weil, Jens Heidl, Alessandro Scalisi, Linus Fütterer
