The New York Times supplies its readership at large with incomparable knowledge. “New York Times in Education” is an affiliate programme that offers subscriptions to universities and educational institutions as well as curriculum ideas and sponsored campus events. The redesign of the website aims to help increase sales of additional subscriptions. Designed with iPad functionality at the forefront and fully responsive throughout, engaging photography and journalistic headlines illustrate the value of the New York Times. It features a user-friendly keyword taxonomy, which helps professors and administrators explore the site for content most relevant to their focus area. Light green bars, which frame the pages horizontally, are consistent design elements.