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The Night Terror App

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This mobile app for genuine horror fans promotes Horror Channel UK‘s new blood-curdling programme. “Night Terror” turns people‘s dreams into nightmares. All the users need to do is to choose a story, place their smartphone next to their pillow and listen to the story as they fall asleep. When the phone detects the REM phase, subtle story-related sound effects play to the subconscious, attempting to influence their dreams. The stories are based on the channel‘s programme and different horror levels can be chosen by the user.

Credits
  • Client:
    Horror Channel UK, London
  • Design:
    Interone BBDO
  • Chief Creative Officer:
    Michael Ohanian
  • Creative Managing Director:
    Matthias Schäfer
  • Executive Creative Direction:
    Roy Cohen, Jacques Pense
  • Creative Direction:
    Gregor Myszor
  • Graphic Design:
    Gregor Myszor, Alex Brieschenk, Marian Cizmarik, Pedro Americo
  • Copywriting:
    Elvira Sipos, Christoph Pfeffer, Lillian Prigge, Adzoa Tsekpo
  • Account Management:
    Theresa Roth, Simon Heydecker
  • Programming:
    Thomas Fink, David Moldenhauer
  • Concept:
    Jörg Radehaus, Gregor Myszor
  • Production:
    NHB, Hamburg