The Parcel Yard is a new Fuller’s gastropub occupying a listed building formerly used as the parcels office at King’s Cross Station. To reflect this heritage, the gastropub needed a coherent, credible graphic identity. The logo is based on a Post Office cancellation mark, which is redesigned to resemble parallel railway lines. A set of stamps features a cockerel to represent breakfast, a domed silver platter for dining and an elegant nose for the wine list. Continuing the postal theme, the menus are printed on manila envelope paper.