The Power of Automation – KUKA Annual Report 2014

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The layout of the 2014 annual report for KUKA, one of the world’s leading suppliers of robotics and solutions for plant and systems engineering, is light and bright in order to visually underscore the group’s forward-looking approach. It communicates an innovative, international image of the company with photo reports and stories from beyond its headquarters in Germany, allowing readers to experience the company in an authentic way. The annual report follows a cross-media concept, comprising a financial report, a magazine-style image brochure, an app for iPhone or iPad as well as integrated video reports.

Credits
  • Client:
    KUKA Aktiengesellschaft, Augsburg
  • Design:
    Whitepark GmbH & Co., Hamburg
  • Art Direction:
    Katharina Marx
  • Photography:
    Marek Vogel, Munich
  • Printing:
    Eberl Print GmbH, Immenstadt