The Real Meat is fresh frozen pet food. In correspondence with the high quality demands on the product, the packaging epitomises premium manufacturing. The packaging material has improved stability against harmful chemical substances, such as volatile organic compounds, which affects the pet’s health. Environmentally friendly printing technologies and the use of pulp trays underline the packaging’s high ecological standard. Another user-friendly feature is the fact that important and clear information on the product is given on the packaging. And when the users open the sleeve, they find the recipe for each flavour.