Corporate Identity

The Shirt Factory

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The corporate identity of The Shirt Factory is based on the objective to revitalise the brand image of a Swedish tailoring company that has been making high-quality shirts since 1988. The identity consists of a new logo, a new colour palette and a range of promotional materials. An intricate crest is made up of tools of the tailor’s trade against a bright yellow background. The logo is a key element and signals quality and attention to detail. Combining strong typography with the colour yellow communicates youthfulness and makes the brand stand out among the competition.

  • Client:
    The Shirt Factory AB, Stockholm
  • Design:
    Bold, Stockholm
  • Creative Direction:
    Oskar Lübeck
  • Graphic Design:
    Richard Feldéus, Nick Greening
  • Account Executive:
    Carl-Fredrik af Sandeberg
  • Account Management:
    Yvonne Rietz