Red Dot Design Award
Corporate Identity

The Shirt Factory

The Shirt Factory | Red Dot Design Award

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The corporate identity of The Shirt Factory is based on the objective to revitalise the brand image of a Swedish tailoring company that has been making high-quality shirts since 1988. The identity consists of a new logo, a new colour palette and a range of promotional materials. An intricate crest is made up of tools of the tailor’s trade against a bright yellow background. The logo is a key element and signals quality and attention to detail. Combining strong typography with the colour yellow communicates youthfulness and makes the brand stand out among the competition.

Red Dot Design Award

Credits
  • Client:
    The Shirt Factory AB, Stockholm
  • Design:
    Bold, Stockholm
  • Creative Direction:
    Oskar Lübeck
  • Graphic Design:
    Richard Feldéus, Nick Greening
  • Account Executive:
    Carl-Fredrik af Sandeberg
  • Account Management:
    Yvonne Rietz
The Shirt Factory | Red Dot Design Award
The Shirt Factory | Red Dot Design Award
The Shirt Factory | Red Dot Design Award
The Shirt Factory | Red Dot Design Award