Red Dot Design Award

The Shirt Factory

The Shirt Factory | Red Dot Design Award

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The goal in creating a new logotype for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun and which became popular in the 1980s and 1990s, was to revitalise the brand for a relaunch in the Swedish market. The main element in the logotype is a detailed crest fashioned from tailoring equipment. This crest visualises quality and attention to detail, and paired with the yellow colour and strong typography, the new brand signals a youthful confidence that makes it stand out among the competition.

Red Dot Design Award

  • Client:
    The Shirt Factory AB, Stockholm
  • Design:
    Bold, Stockholm
  • Creative Direction:
    Oskar Lübeck
  • Graphic Design:
    Richard Feldéus, Nick Greening
  • Account Executive:
    Carl-Fredrik af Sandeberg
  • Account Management:
    Yvonne Rietz
The Shirt Factory | Red Dot Design Award