Red Dot Design Award
Out-of-Home & Ambient

The Shortcut Billboards

The Shortcut Billboards | Red Dot Design Award

Back Download

In order to avoid traffic jams, MINI Connected offers a navigation service with real-time traffic information which helps customers to find an alternative route. For the market launch of the new vehicle models, a Berlin-wide out-of-home campaign was linked to a positive customer experience: posters were used on special billboards to lead the way to short cuts for pedestrians. In a creative combination with doors, ladders and stairs, these new short cuts were temporary opened for pedestrians to save time. A video documentary attracted much attention on social media platforms and contributed to the brand-building process.

Red Dot Design Award

The Shortcut Billboards | Red Dot Design Award
The Shortcut Billboards | Red Dot Design Award
The Shortcut Billboards | Red Dot Design Award
The Shortcut Billboards | Red Dot Design Award