Key Visual

The Silk Scroll Design Invitational Exhibition

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For this exhibition, Chinese designers and artists were invited, focusing on reading and culture, with silk as its carrier. The idea was to explore a new visual expression so as to spread design aesthetics and help the Chinese graphic design industry. The key visual “Si” refers to the role of the Silk Road as the foundational path of economic, political and cultural exchange between East and West, while “Shu” refers to writing and books. The visual intention of the brand-design exhibition derives from the elegance and smoothness of scarves, as well as the appeal of traditional Chinese characters.

  • Client:
    Shenzhen Library, Shenzhen, China
  • Design:
    Shenzhen Sandulixian Design Ltd., (3LBrand Design and Consulting), Shenzhen, China
  • Design Team:
    Xu Lixian, Lin Liang