Corporate Design

The Social Kitchen

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“The Social Kitchen” is a collaboration, which presents the new function of the kitchen as a social hub. Featuring kitchen displays within a modified shipping container, a custom-made table for 50 people and a series of classic New Zealand dishes, the project showcases innovative appliance engineering. Visitors are treated to a variety of bite-sized works of art. The corporate design comprises uniforms, pole-based platters, menus on T-shirts, a newspaper and a video documenting the design process.

  • Client:
    Fisher & Paykel, Auckland
  • Design:
    Alt Group, Auckland
  • creative direction:
    Dean Poole