Image Campaign

The song that makes you strong.

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Pandemic, war, economic crises - 2022 has cost people a lot of strength. To show that the German health insurance company BARMER is an empowering partner in turbulent times, a PR campaign was to be developed that would emotionally charge the new claim "We make you strong".

Red Dot

Credits
  • Client:
    BARMER, Berlin, Germany
  • Design:
    Accenture Song Germany, Hamburg, Germany
  • Project Team:
    BARMER: Maurizio Barucca (Head of Marketing) Axel Müller (Head of Campaign Management & Performance Marketing) Viola Donald (Senior Marketing Manager)

    Accenture Song Germany: Fabian Frese (Managing Director Creation) Cookie Peschmann (Executive Creative Director) Leonhard Keller (Creative Director) Mark Köhler (Creative Director) André Martens (Account Director) Lina Friesdorf (Art Direction)

    Bubbles Film: Martin Warzecha (Producer) Judith Berger (Producer) Duran Levinson (Director)
The song that makes you strong.
The song that makes you strong.
The song that makes you strong.
The song that makes you strong.

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