“What does work sound like?”, the German Federal Employment Agency asked itself, striving to communicate its brand concept via a new corporate sound. The sound design combines recurring rhythms which refer to the daily structures of work and free melodies which set the idea of professional autonomy to music. The driving groove is inspired by the constant change of work life. The composition suits visual media as well as on-hold or background music. Thus, the government agency presents itself with a modern tune which conveys an inviting atmosphere.
Head of Marketing:
Executive Creative Direction:
Marc Hässicke, Alexander Hesslein
why do birds GmbH, Berlin Kolle Rebbe GmbH, Hamburg