Red Dot Design Award
Computer-Animated Spot

The story of the fisherman

The story 
of the fisherman | Red Dot Design Award

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The Fisherman Story is a successful analogy which vividly demonstrates the benefits of the InfoZoom software, an invention by the Fraunhofer Institute. The computer-animated film demonstrates how this software offers companies a solution to “fishing in the dark” when it comes to the sheer amount of data they have to manage. The story of the fisherman, with characters fashioned from data textures, gets right to the heart of the core benefit and reveals the uniqueness of the InfoZoom software in a way that any viewer can grasp.

Red Dot Design Award

Credits
  • Client:
    humanIT Software GmbH, Bonn
  • Design:
    spot°entwicklung, Tübingen
  • creative direction/motion design:
    Marc Böttler
  • concept/text:
    Theo Eißler
  • project management:
    Ulrike Schaal
  • music/sound design:
    Thomas Eifert
The story 
of the fisherman | Red Dot Design Award
The story 
of the fisherman | Red Dot Design Award
The story 
of the fisherman | Red Dot Design Award
The story 
of the fisherman | Red Dot Design Award
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