Digital Campaign

The Truly Luxurious Christmas Tree

This e-card was developed against the backdrop of the Covid-19 pandemic and represents the longing to gather under the Christmas tree with family and friends, just like in the old days. Users were encouraged to record season’s greetings on their mobile phones where a voice recognition program turned the sound waves into a digital Christmas tree. It was then possible to further personalise the tree by adding different colours, backgrounds and products, to send it to loved ones or to share it on social media. The campaign became a platform for people to connect on a personal level – a true luxury in pandemic times.

Red Dot

Credits

Client:

Giorgio Armani Hong Kong Limited, Hong Kong
Design:

Toro Communications Ltd., Hong Kong
Project Team:

Gabriel Wong (Creative Direction/Art Direction) Kat Chow (Art Direction/Graphic Design) Walter Wu (Creative Direction/Copywriting/Account Management) Yuki Yu (Graphic Design) Jane Poon (Copywriting)