Print Campaign

The water shortage campaign

This advertising campaign clearly illustrates that in the future water shortage will become a serious problem everywhere in the world. With a simple design detail, the striking image language calls for the economic consumption of the valuable resource: at first glance, the photographs appear to be realistic, but on closer look they perplex with a miniature water tap and fire hydrant. This makes water shortage become concretely visible and raises awareness of responsible behaviour.

Red Dot