Print Campaign

The water shortage campaign

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This advertising campaign clearly illustrates that in the future water shortage will become a serious problem everywhere in the world. With a simple design detail, the striking image language calls for the economic consumption of the valuable resource: at first glance, the photographs appear to be realistic, but on closer look they perplex with a miniature water tap and fire hydrant. This makes water shortage become concretely visible and raises awareness of responsible behaviour.

Credits
  • Client:
    SOLCOM, Seoul
  • Design:
    SOLCOM, Seoul
  • head of advertising:
    Prof. Won Young Kug
  • creative direction:
    Kim Byung Jin
  • art direction:
    Kim Sung Sik
  • graphic design:
    Won Hyun Sik, Kim Min Jung
  • text:
    Ko In Kyong, An Eun Ju