Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
YouTube-Livestream ansehen
00 days
00 hours
00 minutes
Brand Design

The Willow Hotel

Zurück Download

The Willow Hotel is a boutique hotel in Nashville, Tennessee. It aims to fit in the middle ground between traditional hospitality and crowd-sourced vacation. To reflect this claim, the branding draws on country-western style and combines it with modern elements. The type system is a modern take on country woodcut typography. Illustrations and patterns celebrate the local quirks of the city’s culture, while humorous texts enhance brand recognition. As a result, the visual identity is flexible with the ability to focus on either illustration, colours, type or photography.

Red Dot

Credits
  • University:
    SCAD Savannah College of Art and Design, Savannah, USA
  • Design:
    Mac Zafarana, SCAD
The Willow Hotel
The Willow Hotel
The Willow Hotel
The Willow Hotel

Andere interessierte auch