The World of METRO GROUP – Reporting 2014

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In 2014, the sales division of the METRO GROUP celebrated its 50th anniversary. To mark the occasion, a lavishly illustrated magazine introducing METRO’s employees, as well as the international markets where the commercial enterprise operates, was produced as a supplement to the annual and sustainability reports. Each title is available in a number of versions, introducing ten employees in total. The publications are complemented by postcards from each of the countries and by a lenticular card. Featuring a consistent design, the media package is dispatched in a mailing box bearing stamps from the countries visited.

Credits
  • Client:
    METRO AG, Düsseldorf
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Editorial Support:
    Anke Heuser, Ketchum Pleon GmbH, Düsseldorf