Zero is a hotel chain which refurbishes old buildings with the help of a modular system to create distinctive interiors. The first hotel of this kind was built in a former bank building in Porto, where wooden boxes serve as minimalist guest rooms. The design approach for the visual identity picks up the cubist aesthetics of these capsule rooms. Based on straight and simple lines, the custom font also reflects the geometry of their architectural style. Consistent with the typography, the iconography and all other design elements were also created for size-independent positioning.