Thies Rätzke is a Hamburg-based photographer focusing mainly on portrait, editorial and corporate photography. His recently redesigned identity is based on a simple word mark and the combination of two key colours, a fresh yellow and a solid grey. With a little tweak on the letter “Ä”, as the most outstanding letter in his name, and the colour of the typography managed to rely on the term “photography” in a very subtle way. The visual identity is both discrete and eye-catching, convincingly reflecting the photographer’s work and his approach to it.
Thies Rätzke Photography, Hamburg
Convoy Interactive, Hamburg
Marc Antosch, Marijoy Majometano
Ulf Spethmann (Front End), Konrad Abmeier, Kai Heusinger (Back End)