Red Dot Design Award
Poster Series


Thirty-Seven | Red Dot Design Award

Back Download

In Chinese, many words sound the same. Some of these sets of words, also called homophones, are illustrated in this poster series using colourful graphics, thus giving non-native speakers an idea of Chinese pronunciation in a tongue-in-cheek way. Banana and intersection, for instance, are homophones, both pronounced “xiang-jioa”. The poster shows two bananas that are intertwined in order to symbolise the meaning of “intersection”. The words depicted in the posters are also printed in English and Chinese characters including their phonetic transcription, supplementing each poster.

Red Dot Design Award

  • Client:
    Shu-Te University, Kaohsiung City
  • Design:
    Yu-Fen Hsu, Ying-Rong Chen, Yi-Shan Wu, Wan-Ting Hung, Department of Visual Communication Design, Shu-Te University
  • Supervising Professor:
    Prof. Hui-Lin Chiu