Specialist Book

This is Service Design Thinking

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This book is the outcome of an international, interdisciplinary design process with 23 co-authors and more than 80 online contributors. As a specialist book on the emerging field of service design it considers the reading experience a designable process. Thus, this publication presents itself as a service and focuses on the intangible service behind the mere object. The classic specialist book is complemented by an original pictographic language and a dramaturgy that is closely interwoven with the content.

  • Client:
    Marc Stickdorn, Innsbruck project management Marc Stickdorn text/content design Marc Stickdorn
  • Design:
    Jakob Schneider, Cologne
  • creative direction/art direction:
    Jakob Schneider
  • graphic design:
    Jakob Schneider