With an aim to connect “people with people, brands and themes”, this installation visualises the core competency of the agency Milla & Partner. The pivotal symbol of the new corporate design translates this core competency into a universal sign: the ampersand. The iconographic element of the installation, consisting of the ampersand sign and vintage Telefunken displays, was developed to launch the new corporate design: the installation “This is the AND”, which was combined with a communication chain encompassing diverse media channels as well as a live link to the analogue installation at the heart of the agency.