Installation and Online Event

This is the AND

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With an aim to connect “people with people, brands and themes”, this installation visualises the core competency of the agency Milla & Partner. The pivotal symbol of the new corporate design translates this core competency into a universal sign: the ampersand. The iconographic element of the installation, consisting of the ampersand sign and vintage Telefunken displays, was developed to launch the new corporate design: the installation “This is the AND”, which was combined with a communication chain encompassing diverse media channels as well as a live link to the analogue installation at the heart of the agency.

Credits
  • Client:
    Milla & Partner, Stuttgart
  • Design:
    Milla & Partner, Stuttgart
  • creative direction:
    Johannes Milla
  • art direction:
    Patrick Pickert
  • concept:
    Ingo Wörner
  • project management:
    Thomas Frenzel
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