Brand communication, Online Film

#ThisIsUS. Humanity prevails.

Hyundai’s brand campaign “#ThisIsUs” tells the story of people who are fighting the coronavirus pandemic. Two clips show that medical staff on the front line are also human beings and just as vulnerable as everyone else. They, too, have their own families who are waiting for them and are praying for their safety. Simplicity is a main characteristic of the design of the film, using a combination of pure written text which is also spoken in a voice over format and a mixture of professional footage and amateur-like smartphone videos which conveys the message that technical progress kept people together in the crisis.

Red Dot

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Scholz & Friends, Berlin, Germany Innocean Worldwide, Seoul, South Korea
Project Team:

Hyundai Motor Company: Sungwon Jee (Brand Communication) Julia Kim (Brand Communication) Saemi Shin (Brand Communication) Brian Yoon (Brand Communication)

Scholz & Friends: Oliver Handlos (Executive Creative Director) Malik Benamara (Creative Direction) Taiyo Kitagawa (Art Direction) Rosanna Collier (Account Director)

Innocean Worldwide: Kiyoung Kim (Executive Creative Director) Wonkuk Kim (Creative Direction)