This packaging for the renowned British tea brand Tick Tock has been developed for a new range of caffeine-free herbal teas: “Balance”, for helping body and mind maintain their natural poise; “Bounce”, to put a spring in your step; and “Bedtime”, a calming blend for relaxing and unwinding. The solution builds on the brand’s identity and bright colours, a 1930s-influenced typography and the roundel illustrations from the core Tick Tock Rooibos range. The design uses the existing logo and adds newly commissioned animal illustrations, with each animal holding a cup of tea to build on the brand’s core message.
Tea Times Trading, Newbury, United Kingdom
Turner Duckworth, London / San Francisco / New York, United Kingdom / USA