Corporate Identity


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The branding philosophy of TIST is to provide solutions that add value to many corporate and individual brands under today’s evolving media frame and shifting marketing environment. The logo designed in the shape of a plus sign reflects the ideology of the company: combining minds as an artist and a specialist, as well as increasing values by analysing various perspectives. The blend of the black-and-white spectrum and pastel violet stands for the harmonious assimilation of communication, while specially developed pictograms and fonts, along with the expansion of many elements applying the “+” symbol, indicate the company’s strength of diversity.

  • Client:
    TIST, Seoul
  • Design:
    TIST, Seoul