Red Dot Design Award
Gift Box

TK FOOD Assorted Flavours

TK FOOD Assorted Flavours | Red Dot Design Award

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A sophisticated packaging design characterises this set of four cookie boxes. A plain outer box partially encapsules the four individual packages, with the two black packaging elements artfully tied together with a light-brown paper cord. The overall impression of a gift box is intentional and offers the advantage of easy handling. Thanks to a cord loop at the top, the box can be easily transported. Each cookie box contains 20 individual cookies, the taste of which is conveyed by typography and colouring.

Red Dot Design Award

  • Client:
    TK FOOD CO., LTD., Chiayi City
  • Design:
    Victor Branding Design Corp., Taichung
  • head of marketing:
    Ying-Fa Wang
  • creative direction:
    Chung-Yuen Kuo
  • art direction:
    Bee Liu
  • graphic design:
    Becky Hung
  • text:
    Lynn Lin
TK FOOD Assorted Flavours | Red Dot Design Award