Corporate Identity


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The motto of this graduation exhibition was “Ning”, which can mean cohesion, condensation or gaze. In the centre of the corporate design is an iceberg as a symbol for something which is partially visible and partly hidden. The hidden part, which shows a town under water, represents the four years of study and is composed of various elements. The visible part indicates the successful graduation. The interplay of colours, in blue, green and lilac shades, emphasises the youthful fellowship of students during their final year.

[Red Dot: Junior Award]
  • Art Direction:
    Hsueh-Fen Lin
  • Design:
    Chai-Yi Chen, Yu-Zhen Chen, Yi-Ying Huang, Ji-Rong Chou, Cheng Shiu University
  • University:
    Cheng Shiu University, Kaohsiung City