In order to visually emphasise the natural character of this rice variety, which has been grown organically since 1994, its packaging is predominately made of brown paper and rattan – lending the hand-packed product a particularly original appearance. Brown paper keeps the taste of the rice fresh, even if it is not preservable and must be eaten as soon as possible. A broad band of white paper with black and red characters, which tells the story about the place of origin, runs around the tightly tied package. The two upper corners of the brown paper bag are wrapped with a paper ribbon so as to create a practical handle. This packaging ensures that the product’s natural taste is conveyed authentically.