Gamification

TOPRUN 2014

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Based on a gamification concept, this interactive stair walking competition was created to motivate the employees of four companies to use the stairs instead of the lift. Specially configured mini transmitters (beacons), using the new Bluetooth Low Energy protocol, were placed, for instance, in the staircase and in the lifts. They track the number of stairs climbed by every employee using a mobile app developed in-house. The competitors receive motivational messages on their smartphones once a beacon is within range; all results are displayed on an internal microsite.

Credits
  • Client:
    Elephant Seven/Publicis/Pixelpark, Hamburg
  • Design:
    Elephant Seven/Publicis/Pixelpark, Hamburg
  • Creative Direction:
    Nils Liedmann
  • Art Direction:
    Andre Bedekovic
  • Technical Direction:
    Tim Schroeder
  • Programming/Web Development:
    Sten Friedrich, Sebastian Mueller
  • Motion Design:
    Christopher Remmers