Brand Design

Toronto Public Library Kids

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This brand design for the Toronto Public Library children’s spaces and services aims to create a bold visual language that jumps out at kids across the institution’s 100 branches. The central idea is to provide a license to go explore all the library has to offer. The result, the “GO dot”, is a friendly green dot that can customise itself to any space, shape, occasion and need. It is both funny and serves as a visual marker that speaks to kids clearly without being patronising. Conceived as a mark that invites kids to play, it facilitates interactive experiences by letting them connect the dots for themselves.

  • Client:
    Toronto Public Library, Toronto, Canada
  • Design:
    Pilot PMR, Toronto, Canada
  • Graphic Design:
    Claudia Yuen, Stuart Inglis, Patricia Lacroix
  • Project Management:
    Natalie Bomberry
  • Strategic Planning:
    James Beardmore
  • Creative Direction:
    Sarah Lazarovic