event design

TOTO Trade Fair Stand ISH 2011

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This trade fair stand represented the Japanese producer of sanitary ware TOTO with a clear garden design at the ISH 2011 trade fair in Frankfurt/Main. The architecture of the garden, surrounded by open pavilions, reflected the Japanese garden and bathing culture and indicated the company’s environmentally friendly philosophy. Organic materials harmonised with the mod-ern architecture of the stand as well as the high-tech and high-end products which were presented. The guests were invited to stroll through the garden and to explore the products in the pavilions.

Credits
  • Client:
    TOTO Europe, Bottrop head of marketing Ute Kranz creative direction Masahiro Maruhashi
  • Design:
    MACH Architektur GmbH, Zürich
  • graphic design:
    Winkreative, London
  • strategic planning:
    GMOD Design, Bedburg-Hau; Werbe- und Messebau Walbert-Schmitz, Aachen
  • photography:
    Fotodesign Schiemann, Düsseldorf
  • illustration:
    Plex GmbH Corporate Identity and Design, Berlin