The gift packaging for these pound, roll and Castella cakes is characterised by a sophisticated design. For easier identification, the different types of cakes were assigned with the shapes of a square, a bow and a circle, as well as colours referring to the respective flavour. The sides of the outer packaging are designed in a way that they can be distinguished even when they are stacked. A separate cardboard box accommodates the cake. It can be opened from the side so that it is easy to take them out. The box can also be neatly folded and stored when there is only half the cake left.