Interactive Installation

Tree Concert

With an unusual concept, this installation for Friends of the Earth Germany (BUND) set out to raise public awareness of the fact that Berlin loses thousands of city trees every year. A chestnut tree serves as a “musician” that “performs” an extraordinary charity concert, with each falling chestnut becoming part of an artistic composition of sound and light. Thus, the tree could “play” to promote the protection of its companions. The “Tree Concert” gained massive media coverage and led to a new donation record for the preservation of trees.

Red Dot

Credits

Client:

BUND Bund für Umwelt und Naturschutz Deutschland, Landesverband Berlin e.V., Berlin
Design:

BBDO Proximity Berlin GmbH Gang of Berlin
creative direction:

Jan Harbeck, David Mously
art direction:

Daniel Schweinzer
text:

Lukas Liske
account management:

Dirk Spakowski, Sebastian Schlosser, Joris Jonker, Mia Lücker, Frank Hägele, Emily Dietzsch, Christof Biggeleben, Monika Groewe
production:

Mat Neidhardt, Friederike Seifert, Gang of Berlin
design director:

Steve Bergmann, Alexej Alschiz, Kamil Garbacz, Philipp Tögel, Sandra Glaser, Gang of Berlin
director of photography:

Simon Baumann, Sebastian Lampe