Trial Zone

Every year, Nike launches the latest basketball footwear with exceptional innovations. However, on a normal shopping journey, these are hard to experience for potential buyers. With the physical limitations of retail environments in mind, the “Trial Zone” has been developed as a space that allows testing out the benefits of the footwear products, promoting an authentic experience as if playing on a basketball court. Customers are invited to a set of challenging basketball drills that are realised in this zone through floor projections and motion sensors to create a 1:1 interactive experience. The campaign ensures that customers are advised on suitable purchases for their performance needs, while exciting them with a memorable retail service.