TV Commercial

Triptych of Lune Original Hair Colouring Set

The television advert for the hair-dye products from Triptych of Lune, a Singaporean beauty brand, builds on the concept of a healthy lifestyle in harmony with nature. The models move through a minimalist studio setting which has been pared back to the essential features of nature: branches and leaves. This also serves as a counterpoint to the complex, noisy urban environment. The air can flow freely within the empty space – the wind manifests itself as the flowing movement of the models’ hair. Together with meditative sounds, the voice of nature and the slowing of time, a moment of mindfulness is thus created.

Red Dot

Credits

Client:

Polyvoly Technology (Wuhan) Co., Ltd., Wuhan, China
Design:

Polyvoly Technology (Wuhan) Co., Ltd., Wuhan, China
Project Team:

Polyvoly Technology (Wuhan) Co., Ltd.: Tao Li (Creative Direction) Xinmei Li (Art Direction) Chengwei Deng (Film Direction) Huaqing Yu (Production) Yu Gu (Production Assistance)

Yufan Lei (Camera) Nian Tan (Image Editing) Junwen Yang (Text) Zeyi Duan (Account Management)