In the hands of TRO Audio and Music Production, music becomes a powerful means of communication, which clients can make good use of for their own strategic objectives. The new corporate design brings the brand’s promise of “dangerously effective music” to life. The brand logo, the typography, the colour mood and the imagery are all consistently derived from this. The imagery becomes a key part of the visual identity. The basic idea, featuring the juxtaposition of musical instruments with dangerous objects, becomes a metaphor for the “dangerously effective” potential of music.