Red Dot Design Award


TRO | Red Dot Design Award

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The design of the TRO poster series is based on the idea of formally juxtaposing musical instruments with potentially dangerous objects such as an axe or a hammer. These objects are used as metaphors for the “dangerously effective” power of music, creating a strong visual impression that brings the brand’s promise and claim of “dangerously effective music” to life. The poster series thus succeeds in conveying the core message that music, in the hands of TRO Audio and Music Production, becomes a powerful means of communication that helps clients to effectively realise their strategic objectives.

Red Dot Design Award

  • Client:
    TRO GmbH, Düsseldorf
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • managing director:
    Michael Rewald
  • managing director creation:
    Prof. Rüdiger Goetz
  • creative direction:
    Jürgen Adolph
  • art direction:
    Marc Schäde (Senior Art Director)
  • text:
    Max Messinger
  • account management:
    Claudine Bosshammer
TRO | Red Dot Design Award
TRO | Red Dot Design Award
TRO | Red Dot Design Award
TRO | Red Dot Design Award