Red Dot Design Award
Beverage Packaging

Tuborg Frederik Beer Series

Tuborg Frederik Beer Series | Red Dot Design Award

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The Frederik beer bottle for the Tuborg brewery is designed in a square shape with rounded edges, both at the neck and the main body of the bottle. It thus offers a new functionality and aesthetics for pressured beverages. The design with harmonious proportions between neck and main body contributes to creating a balance between the label areas. Due to the non-cylindrical design, a similar soft, square-shaped area was placed on the reverse side of the bottle, its distinctiveness enhanced by the clear, visually arresting design of the label.

Red Dot Design Award