In excitingly narrated stories, the “Upgrade” corporate magazine by TUI Group sketches a scene in which company employees are working on ensuring the best possible tourist experience for customers. The cover features a visual of a South Sea island as well as an easily recognisable layout with colourful images to awaken people’s wanderlust. The title statement is visually enhanced by blind embossing, emblazoning the cover. In addition, the magazine also includes the group’s sustainability report. Originally, the corporate magazine came out as part of the 2014–15 annual report, but it is also available separately.