The TUI Annual Report 2018 was published in a set with a magazine. The banderole, which joins the two and has “moments 2018” printed on it, already points to the individual experience of travelling. The report’s cover design features an appealing snapshot which is tailored to the target group. In terms of content, the report covers a wide range of topics, from innovative technologies to new work situations for the company’s own staff. The business model is depicted as a group of islands across a two-page spread in the form of an infographic. This serves as a visual aid to help readers understand the group’s value chain.