This wine edition is named Twenty Twelve in memory of the year 2012, the year of the predicted apocalypse. The packaging design expresses a young and uncomplicated approach towards enjoying wine. The wide contour of the bottle emphasises the colour of the wine thanks to the larger volume in diameter. In addition, the back label is positioned off-centre in order to not disturb the light effect. Furthermore, the silvery label provides a dynamic colour background. The specifically modified bottleneck with a metal ring conceals a natural cork without cap, whose lettering “2012” is clearly visible through the colourless glass.