Red Dot Design Award
Brand Concept


TYPE HYPE – Store | Red Dot Design Award

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Type Hype is a new collection of premium designer products associated with the alphabet. Sustainable production by master craftsmen and the lifestyle of the city of Berlin are combined with custom designs from A to Z. This product range is displayed in the Concept Store in an area exceeding 100 square metres – in an authentic style and with a passion for detail. Antique industrial lamps hang above metal type boxes and an old Korrex proofing press to create the authentic atmosphere of a printing workshop from the last century.

Red Dot Design Award

  • Client:
    TYPE HYPE GmbH & Co. KG, Berlin
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Ailine Liefeld
  • Text:
    Jeroen van Rooijen
TYPE HYPE – Store | Red Dot Design Award