Red Dot Design Award
Spatial Communication


TYPE HYPE – Store | Red Dot Design Award

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The Type Hype collection presents designer products of high quality as part of a store concept that addresses all senses. Sustainable production by master craftsmen and the city lifestyle of Berlin are combined here with custom designs from A to Z. In an area of more than 100 square metres, the store stages its collection, which is focused on a spectrum ranging from the fine arts to the maxims of the Bauhaus, in an authentic style and with a passion for detail. Therefore, ancient industrial lamps hang above metal type boxes and an old Korrex proofing press to foster a realistic atmosphere of a printing workshop from the last century.

Red Dot Design Award

  • Client:
    TYPE HYPE GmbH & Co. KG, Berlin
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Ailine Liefeld
  • Text:
    Jeroen van Rooijen
TYPE HYPE – Store | Red Dot Design Award