Red Dot Design Award
Packaging

Tzukuan Seafood Pastry

Tzukuan 
Seafood Pastry | Red Dot Design Award

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Taiwanese fishing culture inspired the packaging design of these seafood pastries. Each box shows a fish, with different flavours marked by different colours. With a string, two or three packages can be packed together as a gift set. This recalls the traditional way fishermen packed their dry fish to share with friends and family in ancient times. In this way, they shared not only the fish but also their happiness – an idea that the packaging promotes in a symbolic way.

Red Dot Design Award

Credits
  • Client:
    Tzukuan Fisheries Association, Kaohsiung City
  • Design:
    Bosin Design, Kaohsiung City