U+ Elementary World is an educational service for primary school pupils. The app assists the self-directed learning of primary schoolchildren by allowing them to organise their own study plan. It was developed based on three distinct UX concepts: easy usability for children, providing enjoyable learning experiences, and a flat card-type UI that intuitively delivers information and builds on storytelling with animated characters. The characters serve as encouraging study mates that react with prompt interactions and provide fun rewards for study-related accomplishments.
Credits
Client:
LG Uplus, Seoul, South Korea
Design:
LG Uplus, Seoul, South Korea
Project Team:
LG Uplus: Jiyoon Baek (Art Direction)
Donghee Roh (Creative Direction)
Sena Jo (User Interface Design)
Right Brain (Graphic Design)
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