Red Dot Design Award
Jewelry Packaging

U-Jewelry

U-Jewelry | Red Dot Design Award

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The philosophy of U-Jewelry is to combine an oriental appeal with Chinese stories. The goal was to make the whole package softer and more subtle, thus leading to further exploration. The design aims to express the beauty of the integrated nature. This is achieved by means of an artistic conception in the sense of a blooming garden or a pool of spring water, ideas that convey an oriental appeal. In the packaging structure, one end of the ribbon is fixed to the top of the lid, which can be a ceremonious highlight, while also creating a more elegant and leisured appearance.

Red Dot Design Award

Credits
  • Client:
    U-Jewelry, Shanghai, China
  • Design:
    Tengxian Zou Version Design Group, Shanghai, China
U-Jewelry | Red Dot Design Award